The “Beauty and the Beast” press tour is in full swing, and Emma Watson’s looks are “all in perfect taste.”
But aside from being her normal, oh-so-fashionable self, the 26-year-old is also sharing details of her largely sustainable and ethically sourced tour wardrobe on a new Instagram account launched Monday.
“The Press Tour” account was created to give fans a peek behind the scenes of Watson’s journey ahead of the film’s release on March 17, according to the actress’ Instagram post. But a quick glance tells a more important tale.
Watson highlights a Boody T-shirt made from bamboo and worn with an organic cotton Maison Michel beret and coat from Stella McCartney, which she describes as the “world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.”
The Press Tour also details Watson’s cruelty-free and vegan makeup looks and sketches of her gorgeous organic Oscar de la Renta and recycled Louis Vuitton outfits from before they were brought to life.
Her choices speak to the negative environmental impact of the apparel industry, one of the world’s biggest polluters. The rise of fast fashion has led to millions of tons of textile waste, polluted waterways, unfathomable working conditions and other serious issues.
The fashion sustainability information provided on the account is being vetted by Eco-Age, a consulting firm dedicated to creating sustainable solutions for brands. The beauty information is verified by Content Beauty, an organic skincare brand and clinic.
Watson’s commitment to ethical fashion goes beyond her press tour for Belle. Just last May she wore a dress made of recycled plastic bottles to the 2016 Met Gala, and earlier this month she starred in a photoshoot for Elle U.K. wearing only sustainably made clothing.
As if we weren’t already excited for “Beauty and the Beast,” now we get to follow a wardrobe that’s nothing like the rest we’ve seen before. Trés bien!
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